QOM founders Seb Mitaros and Amy Lukritz had a shared love of adventuring and felt there was an opening in the market for well designed, well fitting women’s cycling kit that catered for all shapes and sizes of riders.

Taking the name from the road cycling ‘Queen of the Mountain’ or QOM (you may know it better from social ride app Strava…) which is the jersey given to the best climber in a road race, the women behind the apparel believe that every woman should be able to set goals to tackle individual accomplishments. To wear QOM kit, Mitaros tells us, is not reserved for the elite road women on grand tours, but is to encourage everyday riders ‘be their own queen’. She reckons that every woman should feel empowered to be proud of their efforts on the bike, to be strong, confident and have fun, and this–Mitaros says–is where good looking, comfortable kit comes in.